"When Adelle Davis, the famous nutrition writer, appeared on the Johnny Carson show, she was asked to give a 'rule of thumb' for healthy eating. She said, 'If it is adverstised in the media, don't buy it.' An excellent rule indeed. Unfortunately the TV station blipped her out. Viewers never heard the comment.

When money goes into advertising, cuts must be made elsewhere so the cheapest ingredients are used - hydrogenated vegetable oils, high fructose corn syrup, white flour and additives that mimic the taste of properly prepared whole food."

-Sally Fallon, from Nourishing Traditions